Finding Joy

Words that uplift and empower | Creative Experiences and Art by Joy Adan

Working with me

Need a bit of creative storytelling in your life? Get in touch!

Creative communication is my forte

I have always loved compelling stories, and my job is to help you find the best way to share yours. Here are some of the ways I can help:

Speaking / Hosting Events

I have over 20 years of experience as a public speaker and Master of Ceremonies. My professional experience includes delivering keynotes at community events and business conferences, running seminars about employer branding, hosting Q&A panels, streaming webinars and podcasts with live guests, and facilitating creative workshops for my brush lettering community.

Brand development and governance

If you want to communicate effectively, you need to have a good understanding of why you do what you do, and how this meets the needs of the people you’re offering your services to. During my brand consultations and workshops, we will work together to identify your company vision, mission, audience, customers, and use these to develop your brand principles and personality, and tone of voice guidelines. I will also develop templates so you achieve consistency in your company’s day-to-day written and spoken communication and marketing material.

Content strategy and execution

One of the most effective ways to create a following is to help your customers solve a problem or educate them in an area of interest that you are already an expert in. Making this information available on your website is a great way to attract prospective customers and build your lead or subscriber database. I produce e-books or lead magnets from start to finish – from conducting the research and interviews, writing quality content, and designing and publishing the e-book in a downloadable format.

Guest or ghost-written blog posts

Blogs need fresh content to keep your readers coming back for more but blogging often falls to the bottom of the priority list if you’re already swamped with other things to do for your business. Whether your blog needs one-off or regular contributions, or you simply want someone to help you articulate your ideas in a series of coherent and shareable posts, I can help.

My education and experience

I’ve been helping people communicate their story more effectively for over 15 years. My work is versatile and has been successful across different industries, and both small and large companies.

Some of the brands I’ve worked with include:

I also write for numerous custom publications and blogs and have been published in Practical Parenting, Essential Baby, InLife and Capture magazines.

I hold a Bachelor in Media and Master of Publishing, and have completed several courses with the Australian Writers’ Centre and Centre of Continuing Education to stay abreast of topics in digital marketing, SEO, copywriting and blogging. You can check out my CV on LinkedIn.

Looking for a freelance writer or creative to help you on your next marketing project? Get in touch! Here's some of the nice stuff people I've worked with are saying.
  • Joel RethoreJoel RethoreHead of Compensation and Benefits at WPP AUNZ

    Joy is one of the most talented facilitators and writers I’ve ever partnered with. She is not only a great professional but also a great person. Some people have the ability to bring the best out of you... while making it look so simple. She is one of them! The right tone, the right words, at the right time and the right way... Joy brings all of that together.

  • Lora BogoevaLora BogoevaProduction Director Summits & Online Events

    What makes a great discussion moderator? Join an event where Joy is in charge and you are bound to find out! She is contagiously enthusiastic, attentive and is able to recognize group dynamics. Joy is an absolute expert when it comes to company culture and employer brand and works at ease with senior HR leaders as she improves connection through creativity and engaging storytelling. As an event organizer and content curator myself, I would welcome the chance to work with Joy again as she creates a friendly, supportive, and comfortable environment.

  • Ben JacksonBen JacksonEnterprise Architect

    Joy’s passion for her work was evident in every engagement. Her willingness to take the time to explain the reasons for a particular method or style really highlighted to me her love of what she does. There’s no halfway with Joy – what she does, she does very well.

  • Rosamund DallowRosamund DallowAuthor

    I feel most fortunate to have met Joy Adan, and to have had the benefit of her expertise and thorough, professional training skills during our 1:1 sessions. As an author, connecting with others is vital, and my blog was in serious need of an overhaul. Joy guided me through the steps necessary to creating interesting and stimulating posts,with her relaxed approach to social media- and I thoroughly enjoyed the unleashed creativity that brought. As well as her skills, Joy brings warmth and patience, and as a result, I began to really enjoy what had been a difficult task.

  • Fabrice NoelFabrice NoelThe University of Sydney

    Joy is good on the project management side, always following things up whilst ensuring everyone was on the same page, setting timelines and ownership so that the project could run smoothly. Professional, engaging and friendly in nature she made our collaborative partnership a breeze.

  • Karina FoleyKarina FoleyService Owner, IT

    Joy took the time to understand my business needs and those of different stakeholders across the organisation. Joy tackled complex technical concepts and challenging bureaucracy to deliver key messages to our students and academic community. She responds well to feedback and she made herself always available.

  • Julie BeesleyJulie BeesleyLead Research & Learning Specialist - Media Production

    Joy has a strong work ethic and is reliable, friendly, intelligent, creative, honest, helpful and diligent. Joy has a lovely personality and I have no hesitation in recommending her personally and professionally.

  • Bernard StepienBernard StepienIT Business Professional (The University of Sydney)

    Joy is expert at being able distil what is essentially techno talk/babble, into a simple, meaningful and understandable message. Joy has provided invaluable advice in massaging and tweaking complex IT knowledge / messages, into quality communication campaigns. These ranged in complexity; from strategic discussion papers, service definition and packaging, to best practice approach in structuring conversations with executives inside or outside of the IT division. It was this very type of advice that resulted in Joy sourcing and managing a multi-week training program for the entire senior and executive management team on effective engagement and communication. If you are looking for an expert communications professional, then I wholeheartedly recommend Joy to you.

  • Nikash SinghNikash SinghSenior UX Consultant

    Joy was a sheer pleasure to work alongside and an impressive and driven professional. She possesses exceptional talent for writing, which is versatile and adaptable for any context; from technical process documentation to creative and editorial writing. She uses her refined interpersonal and social skills to communicate confidently to her managers, establish trusted relationships with clients and earn the respect of her colleagues, not to mention the careful attention of her readership.