Need a bit of creative storytelling in your life? Get in touch!
Creative communication is my forte
I have always loved compelling stories, and my job is to help you find the best way to share yours. Here are some of the ways I can help:
I have over 20 years of experience as a public speaker and Master of Ceremonies. My professional experience includes delivering keynotes at community events and business conferences, running seminars about employer branding, hosting Q&A panels, streaming webinars and podcasts with live guests, and facilitating creative workshops for my brush lettering community.
Brand development and governance
If you want to communicate effectively, you need to have a good understanding of why you do what you do, and how this meets the needs of the people you’re offering your services to. During my brand consultations and workshops, we will work together to identify your company vision, mission, audience, customers, and use these to develop your brand principles and personality, and tone of voice guidelines. I will also develop templates so you achieve consistency in your company’s day-to-day written and spoken communication and marketing material.
Content strategy and execution
One of the most effective ways to create a following is to help your customers solve a problem or educate them in an area of interest that you are already an expert in. Making this information available on your website is a great way to attract prospective customers and build your lead or subscriber database. I produce e-books or lead magnets from start to finish – from conducting the research and interviews, writing quality content, and designing and publishing the e-book in a downloadable format.
Guest or ghost-written blog posts
Blogs need fresh content to keep your readers coming back for more but blogging often falls to the bottom of the priority list if you’re already swamped with other things to do for your business. Whether your blog needs one-off or regular contributions, or you simply want someone to help you articulate your ideas in a series of coherent and shareable posts, I can help.
My education and experience
I’ve been helping people communicate their story more effectively for over 15 years. My work is versatile and has been successful across different industries, and both small and large companies.
Some of the brands I’ve worked with include:
- Reward Gateway (Technology/HR)
- The University of Sydney (Education)
- RedBalloon (Online retail/gifting)
- Peterson Haines (Legal)
- Jimalie (FMCG)
I also write for numerous custom publications and blogs and have been published in Practical Parenting, Essential Baby, InLife and Capture magazines.
I hold a Bachelor in Media and Master of Publishing, and have completed several courses with the Australian Writers’ Centre and Centre of Continuing Education to stay abreast of topics in digital marketing, SEO, copywriting and blogging. You can check out my CV on LinkedIn.